I paid a visit last week to  a corner shop in Wigston that is taking a brave new approach to retailing.

Many Leicester food lovers will know Pratik Master for the indefatigable enthusiasm he brings to the running of his top-end Indian restaurant Lilu. Now he’s turning his attentions to the family shop on Carlton Drive in the heart of suburban Wigston. On Saturday 2 March Master’s General Store will relaunch as the News and Deli – which will continue with newspapers and other basics for the local community but will also be a platform for the region’s finest artisan food producers.

MastersOut go the bottles of Echo Falls and in comes both excellent Leicestershire wine from Rothley and fine bottles from the list at Lilu. The standard sliced bread will be replaced by loaves from Hambleton Bakery and Bisbroke Artisans, with fine dairy products from the highly regarded Vine House Farm. Leicester producers and retailers such as Gelato Village, Cocoa Amore, Choux’tique and Christopher James deli will also be represented and no-waste retailers Nada will be supplying a wide variety of dry goods.  The kitchens at Lilu will also be producing items such as their popular pineapple relish for sale at the deli to complement fine cheeses and locally-cured charcuterie.

“What was clear was the shop as it had been was not really working,” said Pratik. “My Dad’s heart was no longer really in it and he was ready to retire. The family felt we needed to do something more, and since running the restaurant I’ve got to know many fine local producers .  I phoned around and asked them if they felt they’d like a stage where they could showcase their produce and I think I got to number 15 before I got  a no. ”

So during February Pratik, wife Bee and family and friends have been clearing out the old stock, making arrangements with new suppliers and converting the shop from a run of the mill newsagent to an atmospheric deli. The opening day event on 2 March (10am to 2pm) will see a wide range of producers present on the day to introduce their wares to locals, and others will be there over the following Saturdays. If you want to follow on social media look out for #notjustacornershop. Sadly I’ll be eating fish in a port-side restaurant in the Algarve at the time but looking forward to revisiting in March to see how it’s going.

  • News and Deli, 29 Carlton Drive, Wigston, Leicestershire LE18 1DF

 

 

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